Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects

By Amar Cheema, Purushottam Papatla. 2010

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Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, background): “If the product review lacks authorship, given that the review content has various levels of content abstractness, the consumers cannot identify “who” evaluates the content [29], and fail to perceive it as helpful [14].”
Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “In 2007, total online retail sales in the USA amounted to more than $130 billion, showing a year-on-year increase of about 19 per cent (Cheema and Purushottam, 2009; Scheleur and Carol, 2007).”
Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories (2012, background): “…purchasing search services are looking for specific attribute-related information, reviews with extensive information should have greater bearing on perceived usefulness than reviewer characteristics since extensive reviews may be more diagnostic than brief reviews (Cheema and Papatla 2010).”