The neurobiology of rewards and values in social decision making

By Christian C. Ruff, Ernst Fehr. Nature Reviews Neuroscience, 2014

679 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7087ac4942273531017c3661142cd514aa8faef2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. J. V. Bavel
2. Molly J. Crockett
3. W. Brady

In Social Psychology

1. J. V. Bavel
2. Molly J. Crockett
3. W. Brady

Citations in the corpus

• Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017, neutral): “…regions associated with social processes (e.g., social cognition, self-referential cognition, social reward processing, social embarrassment), including the VMPFC, VS, and amygdala, are also involved in neural value computations when choices between material goods are made (Ruff and Fehr 2014).”
• The MAD Model of Moral Contagion: The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online (2019, background): “People can learn from social rewards (such as smiles and encouragement) just as effectively as material rewards (such as money; Ruff & Fehr, 2014).”