Modeling word-of-mouth usage
By W. C. Martin, Jason E. Lueg. 2013
193 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/6fc528da30a6741550c6ef2ae1b8a55ecbea9f7a
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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Sociology and Political Science
Citations in the corpus
- Talk Up or Criticize? Customer Responses to WOM About Competitors During Social Interactions (2014, unknown): “Customer satisfaction is a strong driver of WOM (Szymanski & Henard, 2001), and, in turn, WOM can influence purchase decisions (Whyte, 1954), expectations (Zeithaml & Bitner, 1996), pre-usage attitudes (Martin & Lueg, 2013), and post-usage perceptions (Burzynski & Bayer, 1977).”
- eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making (2014, background): “Literature about information sources has shown that the main outcome of perceived source trustworthiness is communication effectiveness (Martin and Lueg 2013; McKnight, Choudhury, and Kacmar 2002; Miller and Baseheart 1969).”
- Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “Martin and Lueg (2013) claimed that the competence of the source of information is significantly related to the eWOM usage of recipients.”