Color-emotion associations: Past experience and personal preference

By Naz Kaya, H. Epps. 2004

88 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6e699e71da9ebf0bcf4e4b89bc027806b0bf46b8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Lauren I. Labrecque
2. George R. Milne
3. Kem Z. K. Zhang
4. Henrik Hagtvedt
5. Saïd Aboubaker Ettis

Citations in the corpus

• Exciting red and competent blue: the importance of color in marketing (2012, background): “1942; Wright 1988) and happiness and cheerfulness (Clarke and Costall 2007; Kaya and Epps 2004; Murray and Deabler 1957; Wexner 1954).”