Doing Qualitative Research: A Comprehensive Guide

By D. Silverman, A. Marvasti. 2008

623 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/6de5a457ec1375ac9800cd2f83d2891b781c59e8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. J. K. Arnold
2. Joanne Yip
3. Chee Yew Wong
4. A. Malshe
5. D. Law
6. Teresa J. Rothausen
7. K. Henderson
8. Tobias Schoenherr

Citations in the corpus

• Should I Stay or Should I Go? Identity and Well-Being in Sensemaking About Retention and Turnover (2017, methodology): “…QSR International’s NVivo software to manage interview and focus group notes, reviewing existing transcripts to identify emerging themes that guided subsequent data collection and coding our data in an iterative process, as recommended by Corbin and Strauss (2008) and Silverman and Marvasti (2008).”
• How does visual merchandising affect consumer affective response (2012, background): “Although the opinion of subjects may be affected by the group setting and dynamics (Sliverman, 2008), it is believed that group dynamics also help reveal the inner thoughts of subjects (Esterberg, 2002).”