Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach

By Kevin Kam Fung So, Haemoon Oh, Somang Min. Tourism Management, 2018

418 citations recorded by the source corpus.

Abstract Airbnb is widely recognized as a disruptive innovation in the tourism industry. While separate studies have examined various factors affecting consumers' adoption of Airbnb, the literature has largely focused on a handful of factors in isolation. Adopting a sequential mixed-methods approach, this study proposes a comprehensive conceptual model integrating the literature and findings of a qualitative study and subsequently tests the model via a national survey. The results suggest that, for motivations, price value, enjoyment, and home benefits significantly explain overall attitude toward Airbnb. As for constraints, distrust is the only factor that significantly predicts overall attitude, while insecurity is directly related to behavioral intentions. Overall attitude, perceived behavioral control, and subjective norms, such as social influence and trend affinity, predict behavioral intentions. This study contributes to the literature by simultaneously examining the predictive power of both motivations and constraints of Airbnb consumers in explaining overall attitude and purchase behavior.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6d1af5076777be04ccfbe44ccfff27ce84b0f2d3

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Citations in the corpus

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model (2018, background): “…’ motivations behind the adoption of mobile applications of the sharing economy, Liu and Mattila (2017) studied consumer decisions on Airbnb, So, Oh, and Min (2018) modeled motivations and constraints of Airbnb consumers, and Tussyadiah and Pesonen (2016) examined the impact of peer-to-peer…”
Antecedents of Space Traveler Behavioral Intention (2020, background): “Similarly, So, Oh, and Min (2018) reported heterogonous impacts of motivation (e.g., enjoyment and social interaction) and constraints (e.g., perceived risk) factors on behavioral intention of Airbnb guests.”
What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, background): “In addition, Airbnb accommodations provide a “homelike” environment where visitors can use household amenities such as a washing machine and a fully equipped kitchen (Nowak et al. 2015; So, Oh, and Min 2018).”
Platforms in the peer-to-peer sharing economy (2019, background): “That is, customers form post-consumption attitudes toward the platform (Mao and Lyu, 2017; So et al., 2018), including platform brand perceptions and brand personality (Lee and Kim, 2018), brand loyalty (Lalicic and Weismayer, 2017; Mody and Hanks, 2019; Yang et al., 2017) and willingness to pay a…”