Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

By Somang Min, Kevin Kam Fung So, Miyoung Jeong. Future of Tourism Marketing, 2018

460 citations recorded by the source corpus.

ABSTRACT The sharing economy literature has largely concentrated on the examination of peer-to-peer accommodation platforms such as Airbnb, with little attention paid on other innovations in collaborative consumption. This study investigates consumer adoption of the Uber mobile application through lenses of two theoretical models – Diffusion of Innovation Theory and Technology Acceptance Model. The results suggest that relative advantage, compatibility, complexity, observability, and social influence have a significant influence on both perceived usefulness and perceived ease of use, which in turn lead to subsequent consumer attitudes and adoption intentions. This study demonstrates the integration of the two classic adoption theories.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ac5b9ed8b2dd2eaf9c15c800b3bfa137b4e49c48