An examination of message-relevant affect in road safety messages : should road safety advertisements aim to make us feel good or bad?

By Ioni Lewis, Barry Watson, Katherine M. White. 2008

138 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6d19ceda6d395307be327b938d2a52b6eb96c562

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Richard E. Petty
2. S. Wheeler
3. Dolores Albarracin
4. P. Briñol
5. Zakary L. Tormala
6. Kenneth G. DeMarree
7. Bertram Gawronski
8. J. Steele

In Literature and Literary Theory

1. Richard E. Petty
2. S. Wheeler
3. Dolores Albarracin

In Sociology and Political Science

1. Richard E. Petty
2. S. Wheeler
3. Jamie Barden
4. Dolores Albarracin
5. Melanie B. Tannenbaum
6. P. Briñol
7. Zakary L. Tormala
8. Kenneth G. DeMarree

Citations in the corpus

• The Elaboration Likelihood Model of persuasion: Developing health promotions for sustained behavioral change. (2009, background): “…compliance with hospital infection control procedures (Bartzokas and Slade, 1991), pre-natal care for low-income Mexican women (Alcalay, Ghee, and Scrimshaw, 1993), organ donor program participation (Skumanich and Kintsfather, 1996), and promoting road safety (Lewis, Watson, and White, 2008).”
• Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories (2015, background): “S — I E Lewis et al. (2008) 1: Male, low involvement .23 35 A N Y N R PP Y SEE L 0 I L 2: Male, high involvement .44 36 A N Y N R PP Y —”