Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

By Susan L. Holak, A. Matveev, William J. Havlena. 2007

148 citations recorded by the source corpus.

Subfields: Gender Studies, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6c9506348fa696bd22c95ea52cead2da693236b9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Ian Phau
2. Chris Marchegiani

In Social Psychology

1. Ian Phau
2. Chris Marchegiani

In Sociology and Political Science

1. Ian Phau
2. Chris Marchegiani
3. Long‐Yi Lin

Citations in the corpus

• Away from “Unified Nostalgia”: Conceptual Differences of Personal and Historical Nostalgia Appeals in Advertising (2010, background): “This has also been discussed as a nostalgic equivalent of “virtual reality” ( Holak, Matveev, & Havlena, 2008 ).”
• The value of historical nostalgia for marketing management (2011, background): “It is also discussed as being in some ways a nostalgic equivalent of virtual reality (Holak et al., 2008).”