Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

By Paul Harrison, R. Shaw. 2002

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Emotions and visitors’ satisfaction at a museum (2014, background): “Furthermore, it is reasonable to expect that the higher the satisfaction, the greater the likelihood that consumers will repeat their visit to a destination (Kozak, 2001) – including museums – and/or recommend it to others (Anderson et al., 1994; Harrison and Shaw, 2004), thus producing relevant ben”
An Examination Of The Museum Experience Based On Pine And Gilmore's Experience Economy Realms (2015, background): “…and given that the overall-satisfaction approach is often used in a tourism context (Weaver, Weber & McCleary, 2007) and in museum-related studies (Harrison & Shaw, 2004; Huo & Miller, 2007; Simpson, 2000), we chose to measure visitor satisfaction with the museum experience at an overall level.”
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience (2021, background): “Museum visitors then behave as consumers who pursue satisfaction as a consequence of museum experiences (Harrison & Shaw, 2004).”
Visitors' experience, mood and satisfaction in a heritage context: evidence from an interpretation center. (2008, methodology): “The scale of expectations is constructed of seven items adapted from the scale proposed by Higgs et al. (2005) and also applied to the case of museums and exhibition centers.”