Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion

By Enny Das, Peter Kerkhof, J. Kuiper. 2008

165 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6c2de950ed24afe2544404265b9d6f4d86a13c64

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Yu‐Kang Lee
2. Chun-Tuan Chang

In Literature and Literary Theory

1. Yu‐Kang Lee
2. Chun-Tuan Chang
3. Daniel Västfjäll
4. Arvid Erlandsson
5. Artur Nilsson

In Sociology and Political Science

1. Chun-Tuan Chang
2. Yu‐Kang Lee
3. Daniel Västfjäll
4. Arvid Erlandsson
5. Artur Nilsson

Citations in the corpus

• Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals (2018, background): “The study by Das et al. (2008), where a positive framing was claimed to be more effective than a negative framing, actually included four dependent variables.”
• Effects of message framing, vividness congruency and statistical framing on responses to charity advertising (2010, background): “Goal framing has recently been identified as a framing technique to induce charitable contributions, but related research into its effectiveness of fundraising messages is scarce (Das et al. 2008).”