Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets

By C. Craig, William H. Greene, Susan P. Douglas. 2005

145 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Visual Arts and Performing Arts

View Paper: https://www.semanticscholar.org/paper/6a9bcf38af6b7510d627b6821ca1bd322a7e8218

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Peter R. Magnusson

In Marketing

1. Michel Laroche
2. E. Mazaheri
3. Marie-Odile Richard
4. Linda C. Ueltschy
5. Srdan Zdravkovic
6. Rick T. Wilson
7. Peter R. Magnusson
8. Graeme McLean

In Visual Arts and Performing Arts

1. Michel Laroche
2. Peter R. Magnusson

Citations in the corpus

• Audience Heterogeneity and the Effectiveness of Market Signals: How to Overcome Liabilities of Foreignness in Film Exports? (2014, unknown): “Craig et al. (2005), for example, found that Hollywood films were more successfully exported to foreign countries that are culturally similar to the United States (see also Fu & Govindaraju, 2010; Fu & Sim, 2010; Lee, 2006).”
• The influence of culture, emotions, intangibility, and atmospheric cues on online behavior (2014, background): “As the title of Craig, Greene, and Douglas (2005) indicates, “culture matters”.”
• Breaking Through the Cultural Clutter: A Comparative Assessment of Multiple Cultural and Institutional Frameworks (2008, background): “International marketing research has linked cultural distance (CD) with export relationships (Leonidou et al., 2002), product acceptance ( Craig et al., 2005 ), division of marketing activities between firm headquarters and local partner (Hewett et al., 2003), advertising standardization or adaptati”