Destination brand personality: visitor perceptions of a regional tourism destination
By Laurie Murphy, Pierre Benckendorff, G. Moscardo. 2007
127 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/6a14df62f4567d0817d6728a2b53c452ec834a33
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Vikas Kumar
- Jogendra Kumar Nayak
- K. Kaplanidou
- A. Apostolopoulou
- D. Papadimitriou
- Soyeon Kim
- Christian Laesser
- Philipp Boksberger
In Sociology and Political Science
- Vikas Kumar
- Jogendra Kumar Nayak
- A. Apostolopoulou
- D. Papadimitriou
- Sara Dolnicar
- K. Kaplanidou
- Soyeon Kim
- Christian Laesser
Citations in the corpus
- Projected and Perceived Destination Brand Personalities (2013, background): “More recently, Murphy et al. (2007) investigated the brand personalities of two tourist destinations in Australia in order to determine whether respondents could differentiate between the two destinations on the basis of brand personality perceptions alone.”
- Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2011, result): “Similarly contradictory results are reported in a related study that examined whether the level of self-congruity of different segments of tourists influenced their satisfaction with the destination and their intention to visit (Murphy, Benckendorff, and Moscardo 2007a, 2007b).”
- Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “…point and have either confirmed its applicability to destinations or offered a related alternative measure (Ekinci and Hosany 2006; Forristal and Lehto 2009; Lee and Suh 2011; Kim and Lehto 2013; Murphy, Benckendorff, and Moscardo 2007a, 2007b; Opoku and Hinson 2006; Usakli and Baloglu 2011).”
- Destination Personality: Scale Development And Validation (2018, background): “…5-point bipolar scale Murphy et al. (2007) Structured: 20 items of Aaker’s (1997) BPS, 5-point bipolar scale Unstructured: Open-ended questions Murphy et al. (2007a) Structured: 20 items of Aaker’s (1997) BPS, 5-point bipolar scale Murphy, Benckendorff, and Moscardo (2007b) Structured: 20…”