The effect of website features in online relationship marketing: A case of online hotel booking

By Anil Bilgihan, Milos Bujisic. Electronic Commerce Research and Applications, 2015

312 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/683be6615650e2f00e8685793708eb1736fe7f85

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Ayben Ceyhan
2. Anil Bilgihan
3. Cheng-Min Chao

In Organizational Behavior and Human Resource Management

1. Ayben Ceyhan
2. Anil Bilgihan
3. Cheng-Min Chao

In Sociology and Political Science

1. Ayben Ceyhan
2. Anil Bilgihan
3. Cheng-Min Chao

Citations in the corpus

• Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016, background): “…benefits, such as comparing prices and similarly, they also seek hedonic benefits, such as visually appealing website designs as they provide enjoyment of the online shopping experience (Bilgihan, Okumus, Nusair, & Bujisic, 2014; Bilgihan & Bujisic, 2015; Loiacono, Watson, & Goodhue, 2002).”
• The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019, background): “In the study carried out, it was concluded that hedonic shopping value is important for loyal customers and helps to establish close emotional connections with target customers (Bilgihan and Bujisic 2015).”