Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions

By Rohini Ahluwalia, R. E. Burnkrant. 2004

172 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/66e457eb4fe6be07ba03eebc6e310519b9ca96b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ale Smidts
2. Peeter W. J. Verlegh
3. Daniël H. J. Wigboldus
4. Mirjam A. Tuk
5. Adamantios Diamantopoulos
6. Piyush Sharma
7. Eva M . Oberecker

In Sociology and Political Science

1. Ale Smidts
2. Peeter W. J. Verlegh
3. Daniël H. J. Wigboldus
4. Mirjam A. Tuk
5. Adamantios Diamantopoulos
6. Piyush Sharma
7. Eva M . Oberecker

Citations in the corpus

• Creating Effective Online Customer Experiences (2018, unknown): “(Ahluwalia and Burnkrant 2004; Ludwig et al. 2013).”
• Sales and sincerity: The role of relational framing in word-of-mouth marketing (2008, background): “knowledge area (e.g., Ahluwalia & Burnkant, 2004; DeCarlo, 2005; Friestad & Wright,”
• Motivating Goal-Directed Behavior Through Introspective Self-Talk (2010, unknown): “…to the way that the interrogative form used in behavior-change counseling, persuasive messages, and behavioral requests can lead to changes in behaviors, attitudes, and perceptions, respectively (Ahluwalia & Burnkrant, 2004; Burnkrant & Howard, 1984; Hotgraves & Yang, 1990; Sheldon et al., 2003).”