Towards a hierarchical theory of shopping motivation

By Tillmann Wagner, Thomas Rudolph. 2010

131 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/65bf5bbc39be2cff2296bf6775b6d9f335cb91b5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lieve Doucé
2. Wim Janssens
3. J. Graafland

Citations in the corpus

• The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, background): “Moreover, Wagner and Rudolph (2010) found that consumers with a high hedonic shopping motivation desire increased levels of sensory stimulation causing them to be more attracted to pleasant store environments.”