Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

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Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations (2020, background): “suffers from context insensitivity (Ling-Yee, 2007; Gunasekaran et al., 2017).”
Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009, background): “Relationship capabilities are rare, difficult for competitors to replicate, and critical for creation of sustainable competitive advantage (Ganesan 1994; Lages, Lages, and Lages 2005; Ling-yee 2007; Mohr and Spekman 1994).”
A meta-analytical review of antecedents and outcomes of firm resilience (2021, background): “This implies that under the RBV, recognizing the circumstances or contexts in which resources or capabilities would enhance resilience could be difficult (Ling-Yee, 2007).”