Markets as networks: implications for strategy-making

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The regional and global competitiveness of multinational firms (2012, background): “Recently Johanson and Vehlne (2010) have underlined business relationships and networks within a company and between companies.”
A holistic market conceptualization (2015, background): “Hence, the notion of the market is not discussed, and instead mainstream marketing’s view on markets builds— often implicitly—on neoclassical economics (Buzzell 1999; Johanson and Vahlne 2011; Sheth et al. 1988; Weitz and Wensley 2002).”
Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning (2019, background): “Accordingly, foreign market entry can be seen as a learning process in which internationalising firms experientially learn how to build trust and develop commitments as a precondition of international opportunity exploration (Johanson and Vahlne, 2011; Schweizer et al., 2010).”