The impact of external reference price on consumer price expectations

By Praveen K. Kopalle, Joan Lindsey-Mullikin. 2003

147 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6394138958a7d720052dc1c10020de1430efb79a

Citations in the corpus

• The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism (2013, unknown): “In particular, external reference prices function as normative anchors, influencing consumers to choose a price that is close to the external reference price (Kumar et al. 1998; Mayhew and Winer 1992; Kopalle and Lindsey-Mullikin 2003).”