Individualism/collectivism as a moderating factor to the self-image congruity concept

By S. W. Litvin, Goh Hwai Kar. 2004

172 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/632ac26bf4d70e97b5858cdb38bbb4cbd9934af9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Tennille Bruun
2. Kristine Toohey
3. Drew Martin
4. A. Tasci
5. Daniel C. Funk
6. Christian Laesser
7. Philipp Boksberger
8. Sara Dolnicar

In Organizational Behavior and Human Resource Management

1. Drew Martin
2. Tennille Bruun
3. Kristine Toohey
4. A. Tasci
5. Daniel C. Funk
6. Christian Laesser
7. Sara Dolnicar
8. Sameer Hosany

In Social Psychology

1. Daniel C. Funk
2. Drew Martin
3. A. Tasci
4. Tennille Bruun
5. Sara Dolnicar
6. Sameer Hosany

Citations in the corpus

• Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2011, background): “For example, in a replication of Chon’s original (1992) study, Litvin and Goh (2003) investigated whether actual and ideal self-congruity influenced the satisfaction of tourists departing Singapore.”
• Self-congruity theory in consumer behavior: A little history (2018, unknown): “…behavior such as brand evaluation and brand choice (e.g. Beerli, Meneses, & Gil, 2007; Boksberger et al., 2011; Chon, 1990, 1992; Chon & Olsen, 1991; Hosany, 2012; Hosany & Martin, 2012; Hung & Petrick, 2011; Kastenholz, 2004; Litvin & Goh, 2002; Litvin & Kar, 2003; Üner & Armutlu, 2012).”
• Destination Image and Its Functional Relationships (2007, background): “Litvin and Kar (2003) discount the value of demographics in facilitating market stimulation.”
• Self-image congruence in consumer behavior (2012, methodology): “Second, Chon (1992) and Litvin and Kar (2003) operationalize satisfaction as a dependent variable; the present study considers satisfaction a mediating variable between self-image congruence and intention to recommend.”
• International Sport Event Participation: Prior Sport Involvement; Destination Image; and Travel Motives (2007, background): “…Korean and Australian tourists traveling to the US (Chen, 2000); behaviour of German and Japanese tourists traveling to the US (Litvin et al ., 2004); self-image in travelers departing from Singapore (Litvin & Kar, 2003); and evaluation of travel services within the US (Crotts & Erdmann, 2000).”