Marketing Research with SPSS

By Wim Janssens, K. Wijnen, Patrick De Pelsmacker, Patrick Van Kenhove. 2008

362 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/629d33333bb3e969598b5a1ca82e6b17108d8db9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. S. Karimi
2. Thomas Lans
3. Harm J. A. Biemans
4. Martin Mulder
5. Mohammad Chizari
6. Christopher Phelan
7. A. K. Lingappa
8. Kevin N. Laland

Citations in the corpus

• Effects of role models and gender on students’ entrepreneurial intentions (2014, methodology): “The TPB has been used to predict the EI of students and confirmed the critical roles of attitudes towards entrepreneurship (ATE), SN and PBC in the prediction of these intentions (Karimi et al., 2013; Krueger et al., 2000). All three of the antecedents postulated by Ajzen (1991) have been found to b”