Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships

By Xiaoyan Deng, Sam K. Hui, J. Hutchinson. 2010

123 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/6234a8a2f59439380844e9baeba2bf33a3baacce

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. J. Zaichkowsky
2. M. Reimann
3. Bernd Weber
4. Carolin Neuhaus
5. Thomas Bender

In Experimental and Cognitive Psychology

1. Bernd Weber
2. M. Reimann
3. J. Zaichkowsky

In Social Psychology

1. Carolin Neuhaus
2. Bernd Weber
3. M. Reimann
4. Thomas Bender
5. J. Zaichkowsky

Citations in the corpus

• Aesthetic package design: A behavioral, neural, and psychological investigation (2010, background): “…design that trigger aesthetic responses in consumers, Hagtvedt and Patrick (2008) studied how the use of visual art on products influences consumers' perception and evaluation of products, and Deng, Hui, and Hutchinson (2010)) investigated consumers' preferences for aesthetic color combinations.”