Green innovation and performance: moderation analyses from Thailand
By Adeel Tariq, Yuosre F. Badir, S. Chonglerttham. European Journal of Innovation Management, 2019
161 citations recorded by the source corpus.
Purpose The purpose of this paper is to investigate the influence of green product innovation performance (GPIP) on a firm’s financial performance (i.e. a firm’s profitability and risk). In addition, it has adopted the resource-based view and contingency theory to explore how GPIP and a firm’s financial performance relationship is manifested when subject to the moderating role of a firm’s market resource intensity and certain environmental factors, such as technological turbulence and market turbulence. Design/methodology/approach Data were collected from 202 publicly listed Thai manufacturing firms. This research has used hierarchical regression analyses to empirically test the proposed research hypotheses. Findings The findings reveal that GPIP exerts a significant influence on a firm’s financial performance, i.e. higher the GPIP, higher the firm’s profitability and lower the firm’s financial risk. Moreover, findings support the theoretical assertions that the higher level of market resource intensity, market turbulence and technological turbulence further strengthens GPIP and a firm’s financial performance relationship. Originality/value By considering the independent moderating role of market resource intensity, market turbulence and technological turbulence, this research has contributed to reconcile the previously disparate findings regarding the GPIP and a firm’s financial performance relationship. Moreover, this research has highlighted the role of the essential moderators that business managers must understand and adjust to capitalize on and achieve superior financial performance.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/61acdcb7e9e1cc420bc33b86b2b7bc0f10f8b089
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Citations in the corpus
- Small and Medium-Sized Enterprises (SMEs): The Engine of Economic Growth through Investments and Innovation (2020, background): “These all contribute to the valuable effect on the performance of SMEs regarding the ecological dynamism [87], of green products [88] and of the investments regarding the training and specialization of the human resource [89].”