Involvement theory in constructing bloggers' intention to purchase travel products

By Ching-Yuan Huang, Chia-jung Chou, Pei-Ching Lin. 2010

305 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/616853d6d0818f85b2ce8490e85f5a058db0da79

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Chieh-Peng Lin
2. Shih‐Chih Chen
3. Lingyan Hu
4. Amy E. Randel

In Marketing

1. Chieh-Peng Lin
2. Shih‐Chih Chen

In Sociology and Political Science

1. Chieh-Peng Lin
2. Shih‐Chih Chen

Citations in the corpus

• Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018, unknown): “These five questions about attitude were taken from published literature about advertisements (see, Homer, 1990; Huang et al., 2010; Laczniak & Muehling, 1993) with revisions.”
• Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2019, background): “Prior research has found that purchase intention can be used as a key predictor for consumer behavior and the subjective tendency for consumer purchases (Verhagen and Van Dolen, 2009; Huang et al., 2010; Lu et al., 2010; Kim and Chung, 2011).”