In search of a golden blend: perspectives on the marketing of fair trade coffee

By Kirsty A. Golding, K. Peattie. 2005

116 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6149ea140bb28430c1d1aab4d33abdd93eaf8e5d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. T. Newholm
2. D. Shaw
3. Marylyn Carrigan
4. Isabelle Szmigin
5. M. McEachern
6. Bob Doherty
7. D. Reed
8. Caroline Moraes

In Plant Science

1. Fergus Lyon
2. D. Shaw
3. M. McEachern
4. Bob Doherty
5. D. Reed
6. Marylyn Carrigan

In Strategy and Management

1. T. Newholm
2. Fergus Lyon
3. H. Haugh
4. D. Shaw
5. Bob Doherty
6. D. Reed
7. Isabelle Szmigin
8. Marylyn Carrigan

Citations in the corpus

• Studying the ethical consumer: a review of research (2007, background): “Much of the research exploring ethical consumption practices has been carried out in relation to fair trade (Strong, 1996, 1997; Langeland, 1998; Shaw et al., 2000; Nicholls, 2002; Shaw and Shiu, 2003; Golding and Peattie, 2005; Low and Davenport, 2005; Fridell, 2006; Hira and Ferrie, 2006; Ozcaglar”
• Social Enterprises as Hybrid Organizations: A Review and Research Agenda (2014, background): “…to generate economic and social value also creates opportunities for generating commercial income from ethical consumers (Doherty et al. 2009; Golding and Peattie 2005; Zahra et al. 2009) and contracts to deliver public services (Bridgstock et al. 2010; Mullins et al. 2012; Munoz and…”
• The conscious consumer: taking a flexible approach to ethical behaviour (2009, background): “Ethical consumption is part of a broader consumption picture (Szmigin and Carrigan, 2005), although research has at times focused on narrower aspects of the field, such as the fairtrade coffee market (Wright, 2004; Golding and Peattie, 2005; Low and Davenport, 2005) and animal welfare (McEachern et ”
• What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective (2009, background): “…alternative strategies, for example, public purchasing policies (see the article by Davenport and Low in this issue), increased professionalization of alternative distribution outlets (Randall, 2005), social marketing (Golding and Peattie, 2005) and so on, to better promote growth of the movement.”
• Mainstreaming Sustainable Coffee (2013, unknown): “…may mean that the best approach would be one of complementarity, as came to the fore in some of the studies on the impact of different standards; it has been noted in the framework of FT coffee as well, where ‘blending’ of social and commercial marketing was recommended (Golding and Peattie, 2005).”