The Proteus Effect

By N. Yee, Jeremy N. Bailenson, Nicolas Ducheneaut. Communication Research, 2009

513 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/613dd3321a8c3781a209f7429d0d2b532e1a79bd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Sun Joo Grace Ahn
2. Jeremy N. Bailenson
3. David Beyea
4. Rabindra (robby) Ratan
5. Benjamin J. Li
6. L. Graciano
7. Mar González-Franco
8. Jochen Peter

In Experimental and Cognitive Psychology

1. Sun Joo Grace Ahn
2. Patti M. Valkenburg
3. Jochen Peter
4. Tabitha C. Peck
5. Mar González-Franco
6. Joseph B. Walther
7. Jeremy N. Bailenson
8. R. Belk

In Human-Computer Interaction

1. Patti M. Valkenburg
2. Jochen Peter
3. Sun Joo Grace Ahn
4. Rabindra (robby) Ratan
5. Jeremy N. Bailenson
6. David Beyea
7. Benjamin J. Li
8. L. Graciano

Citations in the corpus

• Extended Self in a Digital World (2013, background): “This phenomenon has been labeled the Proteus effect after the ancient Greek god who could take on whatever form he wished (Yee 2007; Yee, Bailenson, and Ducheneaut 2009).”
• Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect (2019, background): “A later study found that avatar height predicted player performance in an online game (Yee et al., 2009).”
• Media Effects: Theory and Research. (2016, background): “Such intrapersonal changes even appear to hold when the online self-presentation occurs through an avatar (Yee et al 2009), a digital, graphical character that represents the CMC user in virtual worlds or games, a phenomenon that has been named the Proteus effect (Yee et al 2009).”
• Self-Endorsing Versus Other-Endorsing in Virtual Environments (2011, background): “Prior studies have shown that participants demonstrate behavioral changes expected of a randomly assigned avatar, regardless of similarity with the physical self (Yee, Bailenson, and Ducheneaut 2009).”
• Avatar Embodiment. Towards a Standardized Questionnaire (2018, background): “…elicited in lookalike or gender/race consistent self-avatars, but is also possible with avatars of a different gender (Kilteni et al., 2013), shape (Yee et al., 2009; Normand et al., 2011; Kilteni et al., 2012b; Won et al., 2015), racial group (Peck et al., 2013), or age (Banakou et al., 2013).”