CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

By P. Greenberg, D. Peppers, M. Rogers. 2001

307 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/610294481cac6e01622dc75720282b945d550f80

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Roland T. Rust
2. S. Jayachandran
3. Christine Moorman
4. Subhash Sharma
5. Peter Kaufman
6. Pushkala Raman
7. R. Chalmeta
8. Peter R. Dickson

Citations in the corpus

• The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005, methodology): “For CRM technology to be effective, it must support the business processes that manage customer experiences (Greenberg 2001; Rigby et al. 2002).”
• Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? (2002, background): “The dual emphasis tries to implement tenets of both the revenue building and cost reduction approaches simultaneously.”
• Methodology for customer relationship management (2006, background): “By analysing this definition, it can be deduced that CRM systems basically make three things possible (Greenberg , 2001).”