Testing theory of planned versus realized tourism behavior

By R. March, Arch G. Woodside. 2005

176 citations recorded by the source corpus.

Abstract This article probes how well one’s plans for doing, buying, and consuming discretionary tourism services relate to what is actually done. Using group level data, it includes an empirical study of hypotheses comparing planned and actual consumption behaviors. The main propositions tested are that realized consumption behaviors are greater in number than planned and that the level of matching between planned and realized actions varies as a function of contingency factors of composition of the tourist group, product experience, and motivations. Data from two large-scale surveys serve to examine the theory. The findings support the hypotheses partially and provide guidance for planning survey research and marketing management strategies.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/607b28b25a1ac4be8d001c5d0b4de20c7a8d4b4e

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Destination loyalty: Effects of wine tourists’ experiences, memories, and satisfaction on intentions (2013, background): “Intention is regarded as the motivation necessary to engage in a particular behavior (Lam and Hsu, 2004), and consumer intention is an important predictor in forecasting sales and customer loyalty (Luo and Homburg, 2007; March and Woodside, 2005).”
How Visitors and Locals at a Sport Event Differ in Motives and Identity (2008, background): “Motives are important to marketers because they provide useful insights regarding the best ways to appeal to target market segments, particularly in tourism contexts (March & Woodside, 2005; Swanson, & Horridge, 2006).”
An Extension of the Theory of Planned Behavior Model for Tourists (2012, background): “…theories were also adopted to investigate how tourist motivations help develop travelers’ attitudes and how these attitudes lead to behavioral Hsu, Huang / EXTENSION OF THE TPB MODEL FOR TOURISTS 391 intentions in choosing a travel destination (Lam & Hsu, 2004, 2006; March & Woodside, 2005a).”
Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing (2016, unknown): “Moreover, it is a fact that purchasing of tourism products involves planning because of being a high involvement activity (March and Woodside, 2005).”
Predicting Behavioral Intentions of Active Event Sport Tourists: The Case of a Small-scale Recurring Sports Event (2010, unknown): “…include spectator behaviors (Cunningham & Kwon, 2003), leisure (Ajzen & Driver, 1992; Hrubes et al., 2001), exercise (Hausenblas et al., 1997), marketing (Kalafatis et al., 1999), tourism (March & Woodside, 2005) and sport tourism (Gibson et al., 2008; Kaplanidou, 2007; Kaplanidou & Vogt, 2007).”
Experience economy constructs as a framework for understanding wine tourism (2012, background): “…such as the Theory of Planned Behavior (TPB), have been employed to measure tourist utilitarian motivations and purchase intentions (Bamberg et al., 2003; Lam and Hsu, 2004; March and Woodside, 2005), including those of wine tourists (Barber et al., 2009; Sparks, 2007; Yuan and Jang, 2008).”
A systematic comparison of first-time and repeat visitors via a two-phase online survey (2008, background): “March and Woodside (2005) argued that tourists realized consumption behaviors could be greater in number than planned.”