Emotional brand attachment: a factor in customer-bank relationships

By Shalom Levy, Hayiel Hino. 2016

196 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5f4e2859c9f96150362a85fbfb8eee5d2e7c6514

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. C. Mbama
2. P. Ezepue

In Organizational Behavior and Human Resource Management

1. C. Mbama
2. P. Ezepue

Citations in the corpus

• Digital banking, customer experience and bank financial performance : UK customers' perceptions (2018, background): “It mediates overall satisfaction, which is an antecedent of loyalty (Levy and Hino, 2016).”
• The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “…regulations will have stronger long-term mediating effects on consumer behaviour outcomes such as emotional attachment, word-of-mouth, brand passion, and consumer e-waste behaviour (Gilal et al., 2018b, 2018c, 2018d, 2018f, 2018g; Hudson, Roth, Madden, & Hudson, 2015; Levy & Hino, 2016).”