Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

By David R. Bell, Santiago Gallino, Antonio Moreno. Management Sciences, 2018

473 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/5cd6c5661822765b041bcc29215065198a2e927b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marshall L. Fisher
2. Dmitri Kuksov
3. Santiago Gallino
4. Joseph Jiaqi Xu
5. Chenxi Liao
6. J. Miguel Villas-Boas

In Organizational Behavior and Human Resource Management

1. Zuo-Jun Max Shen
2. Mark S. Daskin
3. Lawrence V. Snyder
4. Joaquin E. Torres-Soto
5. Halit Üster
6. Michael Collins
7. Tao Xing
8. Alexander M. Rush

Citations in the corpus

• When Showrooming Increases Retailer Profit (2018, background): “2For example, Bell, Gallino, and Moreno (2018) empirically show that allowing consumers to view and try the products at B&M stores can increase the overall demand as well as the online demand.”
• The Value of Rapid Delivery in Omnichannel Retailing (2019, background): “Bell, Gallino, and Moreno (2018) show that offline showroom openings increase overall demand and generate savings through operational spillovers.”