Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

By Ian Brace. 2004

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The importance of pretesting questionnaires: a field research example of cognitive pretesting the Exercise referral Quality of Life Scale (ER-QLS) (2017, methodology): “Phase two consisted of utilising this qualitative data to generate robust items for the ER-QLS by means of a systematic and iterative process with guidance from key texts (e.g. Brace, 2004; Foddy, 1993; Hague, 1993; Oppenheim, 1992; Streiner & Norman, 2008).”
Survey Versus Interviews: Comparing Data Collection Tools for Exploratory Research (2021, neutral): “a certain consistency between all survey responses, which is difficult in the case of open-ended questions (Brace, 2008).”
Applying the Theory of Planned Behavior to Recycling Behavior in South Africa (2018, methodology): “reduce the effect of sampling errors [56,59,60].”
Research into Questionnaire Design: A Summary of the Literature (2010, background): “More specifically, Brislin (1986) mentions the use of two verbs in one question as being detrimental to the obtaining of accurate responses, while Fowler (1992), van der Zouwen (2000), Fink (2003) and Brace (2004) extend it to the use of two concepts in”
Response Rates In Hospitality Research: An Overview of Current Practice and Suggestions For Future Research (2020, background): “Among their solutions were optimal timing for sending reminders (1 week), monetary compensation, and shorter questionnaires, all of which elicit a higher response rate (Brace, 2018).”