Research into Questionnaire Design: A Summary of the Literature

By P. Lietz. 2010

291 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Quick, Simple and Reliable: Forced Binary Survey Questions (2011, background): “These experimental findings are in direct contradiction with the recommendations made in a recent review by Lietz (2010) that Likert scales with between 5 and 8 response options should be used and binary formats should be avoided.”
Generation of an Interval Metric Scale to Measure Attitude (2014, methodology): “Seven-point Likert scale was chosen to be the scale for comparison with RO scale because results from studies by Preston and Colman (2000), Lietz (2010), Cicchetti, Shoinralter, and Tyrer (1985), and (Cox, 1980) could be construed to indicate that seven response categories scale is more reliable,…”
The performance of MLR, USLMV, and WLSMV estimation in structural regression models with ordinal variables (2014, background): “, higher psychometric qualities), but increasing the number of response categories may also affect respondents’ cognitive capability to process the meaning of each response category (see, e.g., Cook, Heath, & Thompson, 2001; Lietz, 2010).”
The Development and Validation of the Game User Experience Satisfaction Scale (GUESS) (2016, background): “Research has found that negatively worded statements are often more difficult for people to interpret than positively worded statements, which in turn increases respondents’ likelihood to make response mistakes (Lietz, 2010).”