Promoting brand benefits: the role of consumer psychographics and lifestyle

By U. Orth, M. McDaniel, Thomas J. Shellhammer, K. Lopetcharat. 2004

154 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/5b957ea7d4c2a8fd6305eee4e924a305ec1f52df

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Liz Thach
2. T. Atkin

In Tourism, Leisure and Hospitality Management

1. Liz Thach
2. T. Atkin

Citations in the corpus

• Millennial wine consumers: Risk perception and information search (2012, background): “The origin information helps consumers to reduce perceived risk and assess the social acceptability of their choices (Papadopoulos and Heslop, 2002).”