Destination branding and the role of the stakeholders: The case of New Zealand
By N. Morgan, A. Pritchard, R. Piggott. 2003
549 citations recorded by the source corpus.
Subfields: Sociology and Political Science, Transportation
View Paper: https://www.semanticscholar.org/paper/5ac787ef8a78b81f1ecebd194e62f7be3687256e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Sociology and Political Science
- Laurie Murphy
- Seyhmus Baloglu
- R. Law
- Rosanna Leung
- Pierre Benckendorff
- N. Scott
- M. Millar
- Michael Baker
In Transportation
- Seyhmus Baloglu
- R. Law
- Rosanna Leung
- Michael Baker
- Laurie Murphy
- Emma Cameron
- Pierre Benckendorff
- G. Moscardo
Citations in the corpus
- The next frontier in tourism emotion research (2019, background): “role emotion plays in tourism experiences (Morgan et al., 2003), Lövheim’s cube of 1394 B.”
- A Review of Personality Research in the Tourism and Hospitality Context (2010, background): “Siguaw, Mattila, and Austin (1999) develop a brand personality scale for measuring restaurant personality, and Murase and Bojanic (2004) adopt the brand personality dimensions (Aaker, 1997) to examine the cross-cultural differences among three quick-service restaurants.”
- Gaming Destination Images: Implications for Branding (2010, background): “If a destination, whether it is a city, country, or state, is to remain competitive to other, similar destinations, a distinctive brand or “unique identity” is more important than ever (Morgan, Pritchard, and Piggott 2003).”
- Critical Success Factors in Destination Marketing (2008, background): “…need to understand local residents ’ attitudes to tourism and to be sensitive to local culture, however, there has been a lack of research into residents ’ perceptions of their own destination and the extent to which brands impact on local communities ( Hankinson, 2003 and Morgan et al ., 2003 ).”
- Using Brand Personality to Differentiate Regional Tourism Destinations (2007, background): “Several authors have published descriptions of specific destination branding processes and have made a number of claims about the value of the branding concept for improving tourism destination marketing (Morgan and Pritchard 2002; Morgan, Pritchard, and Piggott 2003).”