A short 8-item scale for measuring consumers’ local–global identity

By L. Tu, Adwait Khare, Yinlong Zhang. 2012

131 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/5a00d827c05ea9f9a15b3fb160c6ddc47f2af2d8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Thomas A. Morton
2. Adrian Brügger
3. S. Dessai

In Social Psychology

1. Thomas A. Morton
2. Adrian Brügger
3. S. Dessai

Citations in the corpus

• “Proximising” climate change reconsidered: A construal level theory perspective (2016, background): “However, individual differences such as how strongly people feel attached to places at different spatial scales may complicate matters (Devine-Wright et al., 2015; Tu et al., 2012).”