Consumer-Generated Media (CGM) 101 : Word-of-mouth in the age of the web-fortified consumer

By P. Blackshaw. 2004

322 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/596da0237a279f1ec6c65ab06ba351767699a194

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Citations in the corpus

Fashion retailing – past, present and future (2014, background): “Social media refers to online content created by people using highly accessible and scalable publishing technologies, resulting in a ‘diversity of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, se”
Understanding the appeal of user-generated media: a uses and gratification perspective (2009, background): “…name into a search engine like Google, they may be as likely to find a user-generated site about the product as they are to find the corporate site (see Figure 1 for examples), but place far more trust in their fellow consumers than in advertisers and marketers (Blackshaw and Nazzaro, 2006).”
Generating brand awareness in Online Social Networks (2015, background): “…a variety of sources of online information that are created, initiated, circulated and used by consumers’ desire to educate each other about products, brands, services, personalities and issues (Blackshaw & Nazzaro, 2004; Di Pietro, Di Virgilio, & Pantano, 2012; Kasavana, Nusair, & Teodosic, 2010).”
Effects of fashion vlogger attributes on product attitude and content sharing (2019, background): “Content sharing intention, attitude towards product and purchase intentions With the development of Internet technology, the importance of word of mouth through social media in marketing area has expanded (Blackshaw 2004).”
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011, background): “It often has higher credibility and trust than traditional media (Blackshaw and Nazzaro 2006). Since blogging uses social networks, UGC, and interactivity for spreading the message, it can be seen as a form of viral marketing. Engaging the customer through continuous communications, blogs can play a”