The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work

By Çağlar Irmak, Lauren G. Block, Gavan J. Fitzsimons. 2005

93 citations recorded by the source corpus.

Subfields: Clinical Psychology, Cognitive Neuroscience, Complementary and alternative medicine

View Paper: https://www.semanticscholar.org/paper/5956c1fbe2779185d98a650e8a6f622f0989bf90