International marketing, strategic orientations and business success

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Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies (2013, background): “A larger sample size and a focus on collecting data from the extremes of the innovativeness range will help answer these questions (Cadogan 2012).”
The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective (2015, background): “This relationship may be the impetus behind recent research, which suggests that being too market-oriented may be detrimental to performance (Cadogan, 2012; Cadogan et al., 2009).”
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013, background): “…more clearly delineate the boundary conditions of these orientations; that is, to identify when they are least and most effective management tools (Cadogan, 2012; Hakala, 2011; Sundqvist et al., 2012), and to determine the extent to which their effectiveness is conditioned by social and business…”