Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

By B. Hernández, J. Jiménez, M. J. Martín. 2010

322 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/56654bfb198bd40b1f5331e5294f3f3b4573b2de

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. H. Pereira
2. M. Salgueiro
3. G. Mortimer
4. Lynda Andrews
5. Paulo Rita
6. Jillian D. Martin

In Organizational Behavior and Human Resource Management

1. H. Pereira
2. M. Salgueiro
3. G. Mortimer
4. Lynda Andrews
5. Paulo Rita
6. Jillian D. Martin

In Sociology and Political Science

1. H. Pereira
2. M. Salgueiro
3. G. Mortimer
4. Lynda Andrews
5. Paulo Rita
6. Jillian D. Martin

Citations in the corpus

• Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism (2016, background): “Hernández et al. (2010), for example, found that the perceptions that induce individuals to shop online for the first time are not the same that create repurchasing behavior.”
• Re-examining online customer experience to include purchase frequency and perceived risk (2015, background): “…contributions Online retailing represents both an extensive area of opportunity and a significant managerial challenge not only to dedicated e-retailers (Hernandez et al. 2010; Chen & Chang, 2003) but multichannel retailers as well (e.g. Heitz-Spahn, 2013; Kollmann et al., 2012; van Baal, 2014).”