Primate Social Reciprocity and the Origin of Gratitude.

By K. E. Bonnie, F. D. de Waal. 2004

90 citations recorded by the source corpus.

Subfields: Social Psychology

View Paper: https://www.semanticscholar.org/paper/560385f7e3eb93156a15ca40676ccf6ce40e5fb7

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In Social Psychology

1. J. Beck
2. Robert W. Palmatier

Citations in the corpus

• Review of the theoretical underpinnings of loyalty programs (2011, background): “These norms compel a person to return benefits in kind because of feelings of gratitude that act “as a mediator between give-and-take” (Bonnie & de Waal, 2004, p. 227).”