The dynamics of persuasion: Communication and attitudes in the 21st century, 2nd ed.

107 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009, background): “Indeed, this belief seems very nearly to be taken for granted, to the point that standard treatments of persuasion research do not give the matter much elaboration (e.g., Dillard & Pfau, 2002; O’Keefe, 2002; Perloff, 2003; Stiff & Mongeau, 2003).”
Managing uncertainty: a grounded theory of stigma in transgender health care encounters. (2013, background): “Functional theory asserts that we hold certain attitudes because they serve a specific psychological functions (Perloff, 2003).”