Unpicking the meaning of value in key account management

By C. Pardo, Stephan C. Henneberg, S. Mouzas, P. Naudé. 2006

126 citations recorded by the source corpus.

Subfields: Management Information Systems, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/55579805b982de880c2e03a3c000f8f219f791e1