Harnessing the power of the oh-so-social web

By Josh Bernoff, Charlene Li. 2010

444 citations recorded by the source corpus.

Subfields: Communication

View Paper: https://www.semanticscholar.org/paper/5400ea3187495dc946af862422f9441223529be5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Tom L. Roberts Jr.
2. Paul Benjamin Lowry
3. Clay Posey
4. Yusniza Kamarulzaman
5. Izzal Asnira Zolkepli
6. Selwyn Ellis

Citations in the corpus

• Social media adoption: The role of media needs and innovation characteristics (2015, background): “Social media initially started as a medium of interaction that allowed Internet users to create, generate and exchange media content between users (Cooke & Buckley, 2008; Kaplan & Haenlein, 2010), and initiate voluntary participation and communication (Bernoff & Li, 2008; Kaplan & Haenlein, 2010).”
• Social spending: Managing the social media mix (2011, background): “Indeed, not all social media are the same (Bernoff & Li, 2008).”
• Proposing the online community self-disclosure model: the case of working professionals in France and the U.K. who use online communities (2010, background): “…networking sites and online communities can dramatically change the landscape of business is part of what is termed the ‘contribution revolution’, where firms create contribution sites for stakeholders interested in a particular business; they often act as advocates for the business (Cook, 2008).”