Social spending: Managing the social media mix

By B. Weinberg, Ekin Pehlivan. 2011

453 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b44aaff03e7a65ca3bc579f8e65b38c04ac01703

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. J. Veríssimo
2. M. Tiago

In Sociology and Political Science

1. J. Veríssimo
2. M. Tiago

Citations in the corpus

• Digital marketing and social media: Why bother? (2014, background): “It is therefore reasonable to expect that firms will dedicate substantial financial resources to facilitate interaction with their customers (Weinberg & Pehlivan, 2011).”