When More Alternatives Lead to Less Choice

By Dmitri Kuksov, J. Miguel Villas-Boas. Marketing science (Providence, R.I.), 2010

307 citations recorded by the source corpus.

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Stochastic Choice and Revealed Perturbed Utility (2015, unknown): “The literature already provides several explanations for choice overload: it can come from search or introspection costs (Kuksov and Villas-Boas, 2010; Ortoleva, 2013), or the contextual signals provided by the menu (Kamenica, 2008).”
Contextual Inference in Markets: On the Informational Content of Product Lines (2008, background): “this paper is closely related to concurrent work by Norwood (2006) and Kuksov and Villas-Boas (2007) who also demonstrate that rational consumers with standard preferences can be better o¤ with fewer options.”
Extending the memorable tourism experience construct: an investigation of memories of local food experiences (2019, background): “…People have highly differentiated tastes and needs, and more choices let them satisfy their own particular wants, can increase autonomy and can cater to diverse preferences, consequently contributing to consumers’ increased satisfaction (Hoch, Bradlow, &Wansink, 1999; Kuksov & Villas-Boas, 2010).”