The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

By Kuttimani Tamilmani, Nripendra P. Rana, Naveena Prakasam, Yogesh Kumar Dwivedi. International Journal of Information Management, 2019

326 citations recorded by the source corpus.

Abstract Much of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice.

Subfields: Applied Psychology, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/00515bc1e2ec197fcab078b0d507f24a2b5e3a98

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In Applied Psychology

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, unknown): “Meta-analysis addresses issues of generalisability across contexts by integrating the results of existing studies (Eden 2002; Ismagilova et al. 2019; Pan et al. 2012; Patil et al. 2018; Tamilmani et al. 2019).”
Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2 (2020, background): “Therefore, researchers should be circumspect of using HM ➔ BI path relationship in studies focused on utilitarian value(Tamilmani et al. 2019).”
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2020, background): “…and intention towards using a new system if they perceive that the system will save them more time and effort than traditional ones do (Dwivedi, Rana, Janssen et al., 2017; Dwivedi, Rana, Jeyaraj, Clement, & Williams, 2017; Sharma & Sharma, 2019; Tamilmani et al., 2019; Venkatesh et al., 2003).”
A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, methodology): “Following previous studies, research articles were searched comprehensively from prominent electronic databases such as ScienceDirect, Emerald, EBSCO, SAGE, Taylor & Francis, Google Scholar, Web of Science, and Scopus (Tamilmani et al., 2019; Zhang, Weng et al., 2018).”
Prescriptive analytics: Literature review and research challenges (2020, unknown): “…& Lin, 2018; Seifert, Seifert, & Protopappa-Sieke, 2013), while similar methodologies have been followed in other domains (Duan, Edwards, & Dwivedi, 2019; Ismagilova, Hughes, Dwivedi, & Raman, 2019; Koivisto & Hamari, 2019; Senyo, Liu, & Effah, 2019; Tamilmani, Rana, Prakasam, & Dwivedi, 2019).”