The future is predictable for international marketers
By M. Mooij. 2000
216 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/51280aaaa40129a7048374132fa0a6baf175ef05
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In Economics and Econometrics
In Strategy and Management
Citations in the corpus
- Convergence and divergence in consumer behavior: implications for international retailing (2002, background): “…and books, television viewing, ownership of consumer electronics, use of the Internet, use of cosmetics, deodorants, toothpaste and hair care products, and consumption of fresh fruit, ice cream and frozen food as well as numerous other products and services (de Mooij 1997, 1998, 2000, 2001).”
- Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, unknown): “Many customers own multiple cars in masculine cultures such as Germany and the United Kingdom, whereas car ownership rates are lower in countries such as the Netherlands and Scandinavia (De Mooij 2000).”
- Cross-Cultural Consumer Behavior: A Review of Research Findings (2011, unknown): “From the early 1970s onward there has been a constant correlation between mineral water consumption and high uncertainty avoidance (De Mooij 2000, 2003, 2004; De Mooij and Hofstede 2002).”
- Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, background): “These value scales have also been found to be related to country differences in tipping behavior (Lynn et al., 1993), product usage (de Mooij, 2000), consumer innovativeness (Steenkamp et al., 1999), perceived good-life image (Zinkhan and Prenshaw, 1994), information search (d’Astous et al., 2005)…”
- Cross‐cultural differences in consumer decision‐making styles (2005, background): “The results for Australia and Singapore are reproduced in Table I. ‘Take in Table 1’ In one of the first marketing studies to apply Hofstede’s typology to consumer behavior, de Mooij (2000) found consumption of mineral water, cars and the internet varied across Hofstede’s dimensions.”
- Culture's consequences: Economic barriers to owning mobile phones experienced by women in India (2016, background): “In cultures with low uncertainty avoidance, there is less need for predictability and people rely less on rules to perform tasks; due to less rule-dependency, these cultures trust and rely more easily on ICTs than others (De Mooij, 2000).”