HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE

By Kathryn A. Braun-LaTour, Michael S. Latour, Jacqueline E. Pickrell, Elizabeth F. Loftus, Stanford University) is a Distinguished. 2004

126 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/4f82ac2b122fee87f3b6c8f332ee879f3707c4da

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Elizabeth F. Loftus
2. Hannele Kauppinen-Räisänen
3. Peter Björk

In Literature and Literary Theory

1. Elizabeth F. Loftus

In Marketing

1. Elizabeth F. Loftus

Citations in the corpus

• Planting misinformation in the human mind: a 30-year investigation of the malleability of memory. (2005, background): “Fake advertisements showing Bugs Bunny at a Disney resort, used to plant false beliefs in Braun et al. (2002) and Braun-LaTour et al. (2004) .”
• Tourist Memory Distortion (2006, methodology): “Note: Confidence in the Braun, Ellis, and Loftus (2002) study was measured on a 1-to-7-point scale, so that was transformed to an 8-point scale and averaged with the Braun-LaTour et al. (2004) results to form a measure for comparison purposes.”