Typology of online shoppers
By A. Kau, Y. Tang, S. Ghose. 2003
314 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/4c2420d8960ef73ec86838ac26be00b82555575d
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In Information Systems and Management
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Citations in the corpus
- Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era (2018, background): “…(i.e., online and offline) browsers and purchasers tended to engage in browsing and searching for product information online (Kau, Tang, and Ghose 2003) or through catalogs and television during regular programming, not restricted by the limitations of an Internet search…”
- Real-time prediction of online shoppers’ purchasing intention using multilayer perceptron and LSTM recurrent neural networks (2018, background): “deal with categorization of visits based on the user’s navigational patters [1, 4, 7, 8], others aim to predict the behavior of users in real time and take actions accordingly to improve the shopping cart abandonment and purchase conversion rates [9–11].”
- Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience (2014, background): “Clothing is considered to be a highinvolvement product category, related to personal ego [34] and products that need to be seen, felt, touched [12], and tried on because they are difficult to evaluate [65].”