The psychology of deception in marketing: A conceptual framework for research and practice

By Ram N. Aditya. 2001

90 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4aee945c66ef9d62310491ae7e3f4b70daad601b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Haseeb Shabbir
2. D. Thwaites

In Marketing

1. Haseeb Shabbir
2. D. Thwaites

In Sociology and Political Science

1. Haseeb Shabbir
2. D. Thwaites

Citations in the corpus

• The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter (2007, background): “Indeed, ultimately, the unintended consequences of masking in advertising are the responsibility of the national watchdogs that serve to act as the protectors of consumer sovereignty, specifically the Federal Trade Commission (FTC) in the United States and the Advertising Standards Authority (ASA) i”